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Extentia for Salesforce

As a registered Salesforce ISV Partner, Extentia has extensive experience in business solutions that require automation on the Salesforce platform.

Why Work With Us?


  • We have expertise in Salesforce for development of out-of-the-box and highly customizable applications. We implement end-to-end business processes on force.com platform to help companies run effectively. Our capabilities also extend to studying legacy systems and providing the best solutions on force.com
  • We use Salesforce to improve customer engagement and customer relations, and integrate it with other systems and domains such as finance, accounting, HR, asset management, capital management and business intelligence
  • We offer enterprise mobility to keep up and ahead of trends by building custom native or HTML5-based apps, guaranteeing complete compatibility
  • We always ensure our optimum level of performance and maximum efficiency
Expert Speak
Binu Moothedan – Salesforce Specialist

Binu Moothedan“The Extentia Salesforce team offers strategic, turn-key solutions coupled with a great customer success management team. We offer our clients a single point of contact with complete accountability.”

Our Salesforce Team

  • At our growing Salesforce Development Center of Excellence, we proactively understand, use and challenge Salesforce
  • Together with app prototyping, we carry out our projects using agile methodology with Scrum planning to reduce development cost and time to market
  • Our highly skilled release management team is experienced in multiple sandbox deployment and sandbox restoration using various tools
  • Our dedicated quality analysis team makes sure we develop Salesforce applications of the highest quality
  • To keep customers satisfied, our highly specialized Salesforce team always collaborates with the skilled custom-application developers, business process analysts, release managers, architects, Salesforce administrators and integration specialists

Market Monitoring: Trends in the Area of Cloud

Extentia Knows Salesforce

  • We overcome the limitations of Salesforce with innovative ideas, leveraging our wide knowledge of various platforms
  • To achieve business objectives, we also employ various tools such as DBAmp, Dell Boomi, Google Maps, Amazon Web Service, PeopleSoft, DocuSign, Conga Composer and SSIS
  • We are up to date with the latest offerings by and happenings in Salesforce. We make use of the Salesforce communities, Salesforce1 platform and Admin A mobile apps, chatter announcements, enhanced case feed features, Salesforce file sync and mobile push, Visualforce remote objects, Visualforce HTML5 support, API updates, flexible API limits, canvas updates and Apex updates
  • Our R&D team constantly experiments on every new feature of Salesforce to measure its utility and usability, be it a pilot, enhanced, new or beta feature


“The world of sales is changing rapidly and technology is driving these changes. Sales managers and teams everywhere are using social, mobile, big data, and cloud services to change the way they do business.”

- Salesforce.com

Other Benefits from Extentia:

Extentia has a dedicated team to build applications on the Salesforce cloud computing platform called the Salesforce1 Platform. This is a platform designed to create and implement applications for the social enterprise. You will be free to focus on building applications alone with no servers to purchase.

It facilitates the creation of social and mobile applications for a range of uses – including reporting, search, business processes – will work on a reliable and secure system that scales as needed, and has automatic backup for data.

Extentia is a Registered Salesforce ISV Partner, and our team offers a wide range of Salesforce Integration services. We provide strategy, migration, custom development, integration, and ongoing management services across the cloud adoption life cycle. No matter the requirement, Extentia’s teams can work flexibly to reinforce your existing Salesforce endeavors.

Working with Extentia Gives you Access to Extensive Salesforce.com Expertise Including:

  • Implementation of most Salesforce product offerings – Sales Cloud, Service Cloud, Marketing Cloud, Salesforce1 Platform and Salesforce Chatter
  • A complete team with diverse skills – regular, on-demand access to a rich consulting skill set
  • Business process analysts
  • Custom application developers
  • Change management professionals and trainers

To schedule a consultation, write to us at sf-inquiry@extentia.com or use the inquiry form above.

In the News

  • September 1, 2014
    We've all heard of "The 7 Habits of Highly Effective People," but what are the behaviors that the most successful people have in common? We covet the success of CEOs and entrepreneurs, from Steve Jobs and Sheryl Sandberg to Beyoncé and Jay Z. Some people seem to have it all, as if everything they touch turns to gold. Think back to all the people you’ve met who have been highly successful in life: What do they all have in common? You might say their success is due partly to education, age, timing, or luck. In reality, people who are successful in both business and life all adhere to these seven key practices: 1. Positive thinking Successful people realize that their mentality can affect all aspects of their life, including success. Researchers have found that positive thinking opens people up to developing new skills, which can have a compounding effect among happy people who repeat this process. For example, if you start a habit of running for enjoyment and then do well in a marathon, you’ll take that happiness to fuel learning how to rock climb (and then take that success to move on to something else, and so on). Positive thinking can also have numerous health benefits: People who practice positive thinking have been shown to have increased life spans, lower rates of depression, greater resistance to colds and disease, and better coping skills during stressful periods. 2. Having clear end goals In the hit TV show Scandal, professional reputation-repairer Olivia Pope always asks her clients one initial question: “What do you want out of this?” Pope starts with their end goal in mind, and then works backward. Likewise, successful people take ownership in their own future by picturing what their intended outcome is first, and then working toward that. Instead of concentrating on hitting your sales goal for the month, for example, focus on becoming the top earner on your team. 3. Taking calculated risks People like Steve Jobs didn’t become wildly successful by playing it safe. Successful people know that taking risks—within certain boundaries—is absolutely necessary. They know failure is a viable option, and that they can learn and grow from their mistakes. And finally, they know that if you always reach for the easy, low-hanging fruit, you’ll never succeed in climbing to get the larger prize on top. 4. Learning from other successful people Most successful people surround themselves with mentors and positive influencers who help keep them focused. They recognize that they can benefit from the wisdom and overall “aura” of other successful people who forged their own way through the trenches of life. If you work on building and maintaining connections with professionals you admire, it will increase the likelihood that they will invest in you in return. 5. Building real relationships You can’t be completely successful without working well with others. Successful people show respect to others by listening and responding to ideas and criticism, and finding solutions that work for (almost) everyone. They don’t get too caught up in life or work drama that can bog them down, and they don’t take things too personally. Through contributing to the success of the team, they realize they’re contributing to their own success. 6. Managing time efficiently Everyone knows the saying ‘time is money.’ Highly successful people realize that their time is worth something, and that prioritization is important. That may mean they value their time enough to pay someone to do something for them, so that they can devote their time to something else. 7. Never stop learning You’ll notice that highly successful people love to read, and crave learning more. They are always absorbing more information they can apply to their lives and careers. This knowledge helps them constantly adapt and evolve. What do you think makes a person successful? Visit salesforce.com to learn how Salesforce can make you successful, or download our free e-book below.
  • September 1, 2014
    Social media can be the biggest productivity time suck in the world, or it can propel your business to the next level. You choose.  Do you contract out your company’s social media work out, or do you enjoy working it yourself? There are a few tips and tricks to staying productive, working your social media accounts, and still coming out with time to spare.  Put on your favorite tunes, down some caffeine, and stretch out those fingers as it is time to be productive with your social media. Decide what works best for you—do you work on each network on a different day of the week or hit each one daily? Maybe a combination of both would work to keep you productive. Daily Social Media Tasks Here is a sample of daily tasks that need to be done on your social networks. It is by no means a complete list, but what most online marketers work daily. Some of these tasks can be scheduled out if needed. And keep in mind that there is no single best way to manage your social accounts. Ultimately, you have to decide which sites work for you and where you get the best engagement. 1) Facebook Fan page (daily) 2) Twitter (daily) 3) LinkedIn (daily, but only to approve new connections and read messages) 4) Google+ (2-3x a week) 5) Instagram (2-3x a week when you have good photos to share) 6) Pinterest (weekly to share a good photo or blog post) 7) YouTube (depends on when you have a new video to share) Weekly Social Media Tasks Then there is working each platform once a week to really get the most out of it. Here is a sample schedule to help keep you productive. Monday: Facebook Fan Page – post updates for the week, analyze insights, create targeted ads Tuesday: Twitter – use one of the many tools to clean out spam followers, search a specific hashtag and follow new people or join in on the conversation. Wednesday: Instagram – Add 5 hashtags to old photos to get them back into the stream and follow new accounts based on hashtags that match your niche Thursday: Pinterest – Clean up your boards, move them around for the seasons, and update the cover photos. Join new community boards and pin your best pins to those boards. Friday: LinkedIn – Connect with new people, respond to questions in your groups. Being productive is learning the difference between working hard and working smart. When it comes to your social media presence, quality always trumps quantity. Spinning your wheels is easy. Just observe a hamster on a wheel. Add more hamsters. They might go faster, but odds are they won’t all be able to keep up the pace. So chill out. If you have something to say, say it. If you want to engage, engage. If you see something you like and want to share it with others, share it. If you take a photo that you enjoy, post it. If you are intrigued by an image, pin it. If you want to comment, comment. If you want to make a new connection, make a new connection. (Are you seeing a pattern here?) Increasing productivity is correlated to how you feel, so make sure to get outside and enjoy a walk in out in nature enjoying the sunshine. Call a friend or have coffee scheduled in your day. You will be more productive and happier by keeping everything in perspective. Social media will always there, so use your time wisely so you can enjoy your life when you turn your laptop off. About the Author:  Joel Comm is an Internet pioneer, New York Times Best-Selling author of The AdSense Code and Twitter Power 2.0 and serial entrepreneur. An expert on harnessing the power of social media and mobile applications to expand reach and engage in active relationship marketing, Joel is a sought-after public speaker who leaves his readers and audiences inspired, entertained, and armed with strategic tools to create a new media campaign that will explode their business. Joel shares regularly on his podcast, The Joel Comm Show and on his blog at www.JoelComm.com.      Learn how salesforce.com's innovative CRM products can make you more productive by visiting our website or downloading the free e-book below.
  • September 1, 2014
    “Life isn’t about finding yourself; it is about creating yourself” – George Bernard Shaw Whether we like it or not, we are the managers of our own personal brand. Here are the three things I have done to build my personal brand—and you can too! 1. Shine Bright Like A Diamond (Thanks, Rihanna, for our theme song!) First things first… It’s important to be clear on what you want and who you are to really shine. Find your specific niche and build your skills to become a thought leader or expert. Beyond just building your skills, you should be known for them in a way that differentiates you from everyone else. This is key to build your personal brand! For example, when I was a student looking for internships, I realized I was in competition with a lot of people just like me. Hundreds of people graduate every year, so I had to figure out how I could stand out. There were two things I was most passionate about—gender diversity and technology. I decided to make that my focus. I joined the Society of Women Engineers chapter on the USC campus and was eventually nominated to be on the board. I didn’t realize it at the time, but it illustrated leadership, passion and drive and that’s exactly what companies were looking for! Cut to five years later, when I was looking for a job change. My work with Bay Area Girl Geek Dinners helped me snag a job at salesforce.com! 2. Hello, Is It Me You’re Looking For? Everyone has a personal brand (including Lionel). How others perceive your online presence is just as important as how you show up in person. Make sure that when a potential employer, manager, or client does a Google search on you, they see what you want them to. It’s important across the board—blogs, websites, social media, contributions on Quora or Stack Overflow. It all matters! Until I moved to the Bay Area, I didn’t have any social presence besides my Facebook profile that was locked down in a fortress of privacy. I quickly learned that people liked to keep in touch online as much as they did in person. A business card was nowhere near as valuable as having an up-to-date LinkedIn profile, a Twitter handle, a blog or a website. A friend of mine suggested I find an online handle that I could use everywhere—now I’m easily searchable because I’m "SukruthaSays" everywhere on the internet! 3. Say What You Need To Say While it might be intimidating to speak to a crowd, it’s critical to your personal brand that you have a topic that will get people excited (John Mayer style!). Speaking at conferences, meetups or networking events is a great way to build your network. When you prepare for your talk, force yourself to imagine yourself as the listener. This will give you a new perspective on your topic of expertise. In 2011, my then employer sponsored a Girl Geek Dinner, and I was asked to be the engineer on the panel. I hesitated at first, but decided to do it anyway. That resulted in a chain of events that led me to be the Managing Director of Bay Area Girl Geek Dinners! Ever since, I have never said no to any speaking opportunities. This month, I spoke to the current batch of salesforce.com interns, and in the process I learned so much that I didn’t already know about our customers and our products. Later this year, I plan to present a session at Dreamforce. Hopefully I will catch some of you then! Readers, what have you done to build your personal brand? Post in the comments below! This post was originally published on the Salesforce Developers Blog. To learn more about best practices to grow your business, visit salesforce.com, or download the free e-book below.
  • August 29, 2014
    Investors are influenced by research they find in social media—and companies that reach out can create relationships and a competitive advantage. Moreover, this strategy is likely to become more, not less, important as younger digital natives become wealthier, because they rely on and are influenced by social media more. Having said that, it’s a myth that social media is a young person’s game. According to Cogent Research, 90 percent of high net worth investor groups use social media to inform personal investment decisions, and up to 70 percent have changed relationships or reallocated investments as a result. If that sounds like an opportunity, it is. Yet many businesses have not integrated social media into business strategy.  This is unfortunate because a company that has direct access to the community can tell its own stories. Right now, companies that rely on others (like brokers and financial advisors) to share their stories have no control over how it changes through various layers. This increases the risk that key information drops out or is distorted. A direct relationship with the community overcomes that barrier.  Companies need to consider: What valuable information they have that they could share What information they should be producing Where to publish it How to extend connections formed with readers offline How to identify and leverage new business opportunities using a social media salesforce as an integrated part of sales Why the gap?  One reason businesses don’t leverage social media is because many senior decision-makers in regulated industries still believe it’s entertainment for kids—a fad, destined to pass.  Instead, these are some of the facts: The professional business network LinkedIn is 12 years old and has almost 300 million users from 200 countries. Facebook is over 10 years old and has 1.25 billion users. The fastest-growing demographic on Twitter, Facebook and Google+ last year was 55-plus. Unfortunately, the myths have become entrenched, meaning many businesses have failed to adequately invest in social channels. The growing importance of virtual trust Do the relationships formed in social media matter? Absolutely.  The Edelman Trust Barometer, which in 2014 surveyed 33,000 people from 27 markets, has recorded a decline in trust over many years in institutions and leaders; at the same time it shows high and growing levels of trust among peers. Personal recommendations are important whether they are face-to-face or virtual. Already 72 percent of consumers trust online reviews; but if the buying preferences of millennials are something to go by, this will grow. New research by Bazaarvoice and Kelton Research shows millennials trust the expertise of strangers even more than that of family and friends. What expertise is that? User-generated content.  84 percent are glad they have access to opinions of strangers. 64 percent believe businesses should offer more ways for consumers to share opinions online. That business is you. The socially emerging billions Those professionals who diminish social media because they say they and their peers are doing well without it need to consider what is coming over the hill. The billions of new consumers about to enter the market have never lived in a world without it. They are social-first and will expect to find you on these platforms as a default. Do you really want to risk not being there or giving a competitor that advantage? In the US nearly 10 percent of all affluent investors are under 30 and yet lack even basic awareness of financial institutions such as mutual fund companies. Investor Brandscape found investors over the age of 30 were 9X more likely to develop relationships with asset managers via social media than the over-30 group.  Additionally, they were twice as likely to depend on advisors for recommendations because of their lack of experience. Industries will need to rethink the relationship with social media and how it can be used strategically throughout the business to: Capture sentiment Share information Form relationships with suppliers, clients, and employees Provide customer service Enable collaboration Drive marketing and sales It matters now, but it will matter even more in the years to come.  About the Author: A respected thought leader and pioneer in social media leadership for executives, Dionne Kasian-Lew is the CEO of The Social Executive™. She is an advisor to Board and C-suite executives on leadership, innovation and corporate communications strategy in the connected world.     Visit our website to learn more about using social to sell, or download the free e-book. 
  • August 29, 2014
    As customers seeking help, we know we want fast, responsive service. That’s obvious. We are less aware of how the tone and language of the real person or automated voice responses affect us. Yet with apt use of big data analytics, companies can customize customer service to answer specific questions faster—and in the emotional mode that most closely matches each customer’s communication style and emotional state.  Here are three ways you can humanize your customer service via apt analytics systems. 1. Use big data analytics to segment and link customers and customer service agents based on the nature of the complaints. Consequently, when Customer A calls, based on past interaction (satisfaction level, nature of the problem and even the kind of customer he is) your system of data analytics can match him with the most knowledgeable agent to resolve his problem who is also better prepared to respond to the possible emotional state of the customer.  2.  Use speech analytics systems that can “listen” in on a customer conversation and suggest a solution, with or without human involvement. Plus, some systems can display the increasing intensity of positive or negative emotion a customer may be expressing.  3. Before a customer experiences a problem, have a tracking system in place to prevent it or fix it faster before the customer needs to take action. Such proactive customer service by a credit card company, for example, could mean that the firm senses a possible security breach. It instantly, automatically changes the credit card number and informs the customer rather than canceling the card, blocking usage and requiring the customer to initiate the card change process. In spite of the deluge of media coverage about Big Data-based innovations, surprisingly few firms have optimized their use of customer service technology to humanize their helpfulness. You can turn potential problems into opportunities to deepen their loyalty and further distinguish your firm from your competitors. About the Author  Kare Anderson, CEO of Say it Better, is an Emmy-winning former NBC and Wall Street Journal reporter who now writes for Forbes and Huffington Post and speaks about being frequently connected and widely quoted. Follow her on Twitter, Facebook and LinkedIn.   Visit salesforce.com to learn more tips for making service easier for today's customers, or download the free e-book. 
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