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Social Media Marketing & Optimization

Facebook

Facebook marketing is now an integral part of outreach programs, with the network’s vast global reach. This allows a business to tap a wide audience. Extentia can create and implement a Facebook marketing strategy with:

  • Facebook applications to engage visitors for longer durations – contests, promotional event pages, and discount vouchers
  • Facebook widgets that can be integrated with the business’s website
  • Advertising campaigns on Facebook for targeted groups
Twitter

Twitter allows your business to build a network of clients, and offers an excellent interactive forum for customer feedback and messaging. Extentia can:

  • Post quick, brief, and timely updates along with offers and discounts
  • Respond to customer inquiries in near real-time
  • Implement real time synchronization with your website and Facebook. Twitter widgets can be also integrated with your website
linkedin

Linkedin is a business-oriented social networking site that offers a public profile for your organization. Incredibly convenient to use, it is highly indexed, searched, and is a hub for related business tools. On LinkedIn, Extentia can:

  • Create services specific group pages and communities
  • Invite people to join your communities, create discussions and posts
  • Use a wide variety of Linkedin tools, as well as integrate with Twitter
Youtube

YouTube is a great forum to visually present your business – its corporate vision videos, speeches, advertisements, and product demos. It offers great interactivity, with viewer ratings and feedback. To help promote your videos Extentia can:

Youtube
  • Create keyword rich descriptions for your YouTube channel, with relevant/popular video tags
  • Drive popularity by encouraging reviews and ratings
  • Integrate your videos with other social media
  • Offer suggestions on video content and messaging
bing

Bing‘s integration with Facebook and Twitter has fundamentally altered the way users search for information on the internet. Businesses can now link their searches to their social media accounts to interact and know their customers better. It offers quick responses, relevant results and a revised user-interface. Extentia can:

  • Integrate your Facebook and Twitter account with Bing
  • Manage a client’s search results
  • Create a database of new enquiries
  • Change keywords to optimize the website, depending on search results
Google Plus

Google+ is Google’s answer to Facebook, but not in the directly competitive sense many journalists assume. Google+ is core to Google’s mission “to organize the world’s information”, and that’s a better frame for thinking about this service.

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