Extentia hosted its annual XTND event for the year 2019 on July 8, at the Taj Blue Diamond, Pune. The evening was primarily about an hour-long panel discussion around ‘Bridging Business and Experience’. On the panel were Leonie Fremgen, Manali Mitra, Sudhir Sharma, Tobias Gollwitzer, and Anant Tambade – all experts from the field of design who brought to the table, years of industry expertise. Moderated by Extentia’s CEO Umeed Kothavala himself, the discussion covered a range of areas – including the integration of business goals with human experience, challenges faced in the design industry while pitching business and ways to overcome them, and the role of user experience (UX) in a no-code business environment. Additionally, a couple of use cases from the industry were briefly discussed. The readiness of the next generation of UX designers, in the emerging era of Big Data and future technologies was among the topics that were covered in the Q&A at the end.
The panelists gave a word of expert advice for designers and shared their personal best and worst experiences with customers and how they handled the situation. The curated group of audience primarily included friends and customers from the design industry. The session was concluded with a dinner where stories and experiences were exchanged among those who were present.