Extentia, a Merkle Company, Wins Prestigious AI-Driven Business Impact Award at Data & AI Future First Confex 2025

A new benchmark in Extentia’s AI journey.

Mumbai, India – September 9, 2025: Extentia, a Merkle Company, has been honored with the AI-Driven Business Impact Award at the 3rd Edition of the Salesforce Presents Data & AI Future First Confex & Awards 2025, held at ITC Maratha, Mumbai. The recognition highlights Extentia, a Merkle Company’s commitment to building AI-powered solutions that deliver measurable outcomes and shape the future of enterprise innovation.

Representing Extentia at the event were:

  • Arijit Mallick, Senior Manager – AI and Emerging Tech
  • Debadatta Barik, Vice President – Delivery
  • Komal Khilnani, Vice President – Business Development
  • Pranit Patil, Business Development Executive
  • Sangram Mohite, Senior Manager – Business Development


Their presence underlines our continued focus on innovation, business transformation, and leadership in the Salesforce and AI ecosystem.

About the Event

The Data & AI Future First Confex & Awards 2025 is a premier platform for CXOs, technology leaders, and industry visionaries driving AI, data, and cloud-powered transformation. The event brought together decision-makers across sectors to decode the evolution of artificial to autonomous intelligence, the rise of AI-led automation, and the convergence of data and cloud for breakthrough innovation.

Agenda Highlights

The day’s agenda featured:

  • Impactful keynote speeches on topics such as “Next-Gen Intelligence: Unlocking the Power of Self-Directed AI,” “Cloud Meets AI: Shaping the Next Digital Wave,” etc.
  • Panel discussions, leadership dialogues, and fireside chats, covering trends in AI, cloud, and enterprise data.
  • Networking opportunities with peers and technology leaders.
  • The evening concluded with the Future First Awards 2025, celebrating organizations and leaders pioneering excellence in AI and cloud.


Notable Speakers

The event also featured distinguished voices from across industries, including:

  • Raj Dogra, Chief Information Officer, upGrad
  • Vijay Kumar, Chief Technology Officer, Xanadu
  • Rabindra Sah, Chief Technology Officer & Senior Vice President, Indian Register of Shipping
  • Vivek Zakarde, Head – Data, AI & Privacy Officer, IndiaFirst Life Insurance Company Ltd


Key Takeaways from the Conference

  • The evolution from artificial to autonomous AI is redefining business models and operations.
  • The convergence of AI and cloud is enabling agile, intelligent, and future-ready enterprises.
  • AI-driven decision-making is boosting efficiency, scalability, and innovation at every level.
  • Intelligent agents and self-learning systems are transforming automation and enterprise intelligence.
  • Responsible AI governance is critical for sustainable, trustworthy adoption.
  • Data-first strategies are unlocking untapped opportunities for growth.


What This Award Means for Extentia, a Merkle Company

Receiving the AI-Driven Business Impact Award is a significant milestone for Extentia, a Merkle Company. It validates our innovation-first mindset, our dedication to designing intelligent, scalable solutions, and our role in enabling businesses to embrace the future of AI with responsibility and impact.

This recognition is not just a trophy; it is a testament to our team’s vision, expertise, and relentless drive to deliver the future, today.

​About Merkle     

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1 (443) 542-4000 or visit www.merkle.com.     

About Extentia, a Merkle Company 

A global technology and services firm that helps clients transform and realize their digital strategies. With a unique Experience Centric Transformation approach, Extentia’s ground-breaking solutions are in the space of mobile, cloud, and design. The team is differentiated by an emphasis on excellent design skills that they bring to every project. Focused on enterprise mobility, cloud computing, and user experiences, Extentia strives to accomplish and surpass their customers’ business goals. The company’s inclusive work environment and culture inspire team members to be innovative and creative, and to provide clients with an exceptional partnership experience.

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