Business Challenge
A multinational automotive manufacturer faced high backend license costs and an outdated platform that limited customization, hindering adaptation to evolving business needs.
Merkle Solution
To address the challenges of high backend license costs and limitations in customization, we enhanced the UX/UI design of the portal, migrated it from SharePoint to a centralized platform, and ensured seamless development, testing, and maintenance. The new extensible platform supports business objectives, enabling better buying decisions and easy onboarding of new SUV models. We added features like “Book a Test Drive” and “Book a Vehicle,” while facilitating turnkey launches of vehicle models and variants.
Impact
- Simplified the buying process with seamless bookings, purchases, and financing options
- Boosted engagement with a 360-degree view, comparison tools, and a vehicle forum
- Increased sales with better promotion opportunities and financing options, reaching 500+ units monthly
Technology
- Salesforce Marketing Cloud
- React JS
- .NET Web API
- SQL CLR
- Azure – API gateway management
- Azure Functions
