Business Challenge
The industrial mineral producer needed a scalable B2B e-commerce platform, to automate manual sales processes, streamline order management, and offer a seamless online purchasing experience for customers.
Merkle Solution
An e-commerce solution was built using Salesforce B2B Commerce Cloud to streamline the online purchasing process for customers. Integration with MuleSoft and SAP ensured seamless order management and data flow. Sales representatives benefited from a centralized interface to manage customer orders, pricing, and catalogs, while automated features like email notifications and shipping cost calculations enhanced operational efficiency and improved the overall customer experience.
Impact
- Reduced TAT for order confirmation
- Improved productivity with automated processes
- Enhanced customer engagement
Technology
- Salesforce Core Platform
- B2B Commerce Cloud
- Experience Cloud
- MuleSoft
- CSS
- HTML
