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AR – Your New Reality

Augmented Reality (AR) is the imposing of digitally generated images into a viewers real-world surroundings. Unlike Virtual Reality, which creates a completely artificial environment, AR uses the existing environment and overlays it with new information. Augmented reality apps are usually written using special 3D programs which allow developers to superimpose animation in the computer program, to an AR "marker" in the real world. It is now popularly being used by advertisers to create 3D renders of products, such as cars, the inside of buildings, and machinery. This provides consumers with a 360-degree product view. The term 'Augmented Reality' was coined by Boeing researcher Thomas Caudell

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