A few years ago, I was visiting a friend’s home in Mumbai. His apartment was near the airport and we could hear the loud noise of planes taking off. I asked him how often you experience this. He consoled me stating, “So often that we don’t even realize it.”

How often do we ignore these adjustments that have become a part of our daily lives? The bend...

You did it, you’re finally here! The process was hard – you conceptualized, coded, built an app, became a Salesforce partner, got approval from Salesforce and finally published it on the AppExchange. Quite a journey, but this isn’t the end, it’s just the beginning. However, there is still one key ingredient missing – marketing.

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