Business Challenge
Lack of information on charging infra, cost differential & range anxiety have been the key dampers in adoption of Battery Electric Vehicles (BEVs). Pandemic has reduced the visits to dealership for first-hand information & also skewed the supply chain impacting availability of intended BEVs at dealership.
Merkle Solution
- Built a digital concierge (Agentforce agent) to support potential BEV buyers.
- Addressed key concerns like charging, cost, and range in real-time.
- Recommended suitable BEV models based on users’ driving habits.
- Enabled visual exploration of vehicles and easy dealership appointment booking.
- Integrated with social media for personalized marketing and outreach.
- Ensured consistent messaging across digital touchpoints and dealerships.
Technology
- Agentforce
- Einstein Studio
- Experience Cloud
