Extentia, a Merkle company, proudly marked its presence at EICMA 2025, the world’s most important international two-wheeler exhibition, held in Milan, Italy from November 4–9, 2025. The event brought together the global motorcycle and mobility community to showcase innovation, product launches, and emerging trends shaping the future of two-wheeled transportation.
Yogesh Joglekar, Senior Delivery Manager at Extentia, a Merkle Company, represented the organization at the event, engaging with industry leaders and gaining first-hand exposure to technologies and trends redefining the mobility landscape.
Reflecting on the experience, Yogesh shared:
“EICMA was an absolutely grand and inspiring event. With participation from leading global two-wheeler manufacturers, the energy, innovation, and scale were remarkable. It was a great opportunity to engage with key stakeholders and explore the latest technologies shaping the future of the two-wheeler industry.”
To gain deeper insights, Yogesh spent additional days at EICMA studying emerging trends, new technologies, and innovations showcased by global two-wheeler automotive brands. These interactions offered valuable perspectives on how leading OEMs are leveraging digital platforms, AI-driven intelligence, design modernization, and solid platform engineering to power their next generation of vehicles. Key observations also included advancements in electrification, connected vehicle platforms, and design innovation across multiple OEMs.
Attending EICMA allowed Extentia to explore key opportunities in mobility innovation and engage in discussions on how our connected solutions help automotive businesses optimize operations and unlock new value. Learn more about the trends shaping the industry in our Experience Design Trends Report for Automotive in 2025.
The 2025 edition of EICMA also set new milestones, welcoming over 600,000 attendees, more than 730 exhibitors from around 50 countries, and representation from over 2,000 brands across the global mobility ecosystem. The event uniquely blended business, culture, and consumer engagement, reinforcing its status as a global reference hub for trade professionals and enthusiasts alike.
Through its presence at EICMA 2025, Extentia deepened its understanding of global automotive and mobility trends, reaffirming its commitment to innovation, collaboration, and experience-led transformation in the evolving two-wheeler sector.
About Merkle
Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.
About Extentia® Information Technology
A global technology and services firm that helps clients transform and realize their digital strategies. With a unique Experience Centric Transformation approach, Extentia’s ground-breaking solutions are in the space of mobile, cloud, and design. The team is differentiated by an emphasis on excellent design skills that they bring to every project. Focused on enterprise mobility, cloud computing, and user experiences, Extentia strives to accomplish and surpass their customers’ business goals. The company’s inclusive work environment and culture inspire team members to be innovative and creative, and to provide clients with an exceptional partnership experience.
www.extentia.com
