Optimize Your Operations with Connected and Experience -Driven Solutions
Extentia, a Merkle Company, leverages decades of industry expertise with next-gen technology to build digital experiences that accelerate growth and enhance mobility.
The automotive industry is in the midst of a digital revolution, and experience is the key to staying ahead. Extentia’s Experience-Centric Transformation (XCT) approach combines deep automotive expertise with human-centered design to create seamless, engaging, and innovative solutions. We help you build connected car experiences, optimize e-commerce platforms, modernize legacy systems, and enhance in-car infotainment, empowering you to thrive in the ever-evolving automotive landscape.
Aligned with this vision, we design Experience Design Trends (EDT) reports every year that explore the shifting consumer expectations, emerging technologies, and industry innovations to provide forward-looking insights that drive transformation.
Experience Design Trends for Automotive Industry 2025
Explore the top experience design trends redefining customer journeys in the automotive industry for 2025
Our Automotive Focus Areas
Connected & Smart Automotive Solutions
Imagine a world where cars anticipate your needs, and the roads become safer and more efficient. We partner with automotive companies to bring this vision to life, enhancing vehicle tracking, predictive maintenance, and in-car experiences for both ICE and EV ecosystems.
Legacy System Modernization and Integration
Don't let outdated systems hold you back. We empower automotive companies to embrace the latest technologies while preserving their existing investments, ensuring a smooth transition and unlocking new possibilities.
E-Commerce & Digital Marketplaces
Reach new customers and drive sales with engaging e-commerce experiences. We help automotive businesses create seamless online journeys, from showcasing vehicles and accessories to managing inquiries and processing secure payments.
Digital Experience and Customer Engagement
Captivate your customers with intuitive and engaging digital experiences. We help automotive companies craft compelling UI/UX solutions, infotainment apps, and mobility platforms that foster brand loyalty and drive lasting connections.
Fueling Innovation in the Automotive Industry Through Our Core Capabilities
Enterprise Mobility
Unlock mobile potential with secure, high-performing apps that drive productivity and engagement. Leverage mobility into a competitive advantage, empowering your workforce and enhancing customer experiences anytime, anywhere.
Cloud Computing
Design scalable, secure, and cost-effective cloud solutions that fuel growth, improve efficiency, and ensure resilience, positioning your business for long-term success.
Experience
Leverage human-first, seamless digital experiences that engage users and deliver real business value, creating effortless connections for both customers and employees.
Unlock mobile potential with secure, high-performing apps that drive productivity and engagement. Leverage mobility into a competitive advantage, empowering your workforce and enhancing customer experiences anytime, anywhere.
Design scalable, secure, and cost-effective cloud solutions that fuel growth, improve efficiency, and ensure resilience, positioning your business for long-term success.
Leverage human-first, seamless digital experiences that engage users and deliver real business value, creating effortless connections for both customers and employees.