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  • Sanchita Bhat, Marketing Executive

How to Leverage the Power of Technology to Increase Sales Productivity

Sales productivity is one of the key concerns for businesses today, and why not? Closing deals is after all that keeps the business running. To delve deeper into the topic, let’s first understand the concept of sales productivity.

What is Sales Productivity?

It simply refers to the amount of money that a business makes from the efforts of its sales people. Greater sales volume and an effective time management are the indicators of high sales productivity.

Challenges Faced by Sales Representatives

Sales is a profession that calls for a great deal of organization and discipline in order to achieve the targets in time. Juggling a lot of information at a time, that includes customer data, dates, client interactions, items to follow-up, and more is routine for people in this profession. Required to be on their toes all the time, they must ensure that nothing important is being missed out – consider a scenario where a sales representative forgets a timely follow-up after the first meeting with a customer, it automatically jeopardizes the chances of getting the deal any forward. They have to ensure timely responses to leads for a fair chance of conversion.

However, in the current age of technology – one that’s being ruled by the mobile and web apps revolution, there are ample sales productivity apps in the market to guarantee a swimmingly run sales cycle.

‘Sales productivity apps’ however, is a broader term that is further classified, based on the kind of features that the app offers. One can find apps designed for time management, lead generation through SEO, taking notes and recording interactions, conveniently storing, transferring, and presenting data, visualization of sales data on maps using geolocation, and more.

Imagine being able to visualize all your data on a map! This post talks about the benefits of the apps that offer visualization of sales data on maps using geolocation. Here’s how these apps can assist on-field sales representatives in their day-to-day tasks:

  • Help in maximizing the outputs while minimizing the efforts by leveraging the power of technology and integration with Customer Relationship Management (CRM) systems like Salesforce and SAP – an access to the CRM data using mobiles and the web, anytime, anywhere

  • Using features like route planning and real-time traffic updates, professionals can save time and see more customers in a day, resulting in augmented sales figures for the firm

  • A fine data visualization is possible using these apps as they allow users to cluster their data by drawing radius and plotting addresses on the map

  • The ability to identify a customer’s location and potential leads based on specific demographics sans the dependency on a separate mobile search opens up numerous sales, marketing, and business opportunities

  • A better analysis of the existing client databases and an enhanced overall understanding of the market’s geography

This segment of sales productivity apps is fit for on-field sales representatives, seeking a key to boosting their output, or firms that are looking for ways to improve the efficiency of their sales teams. Map Plotter Premium, a Salesforce1 Mobile and Lightning ready, geolocation-based app – allows users to visualize their Salesforce data on Google Maps, enabling them to create maps with customer pins, optimize travel routes, save frequently used search criteria, and more. Map Plotter Premium is a paid app available on the AppExchange along with its free version – Map Plotter.

Visit for more information about the app.

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