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  • Sarang Hadavale, Senior Tech Lead

Choosing the Best Salesforce Partner for Your Organization

CRM remains the and fastest-growing enterprise software category today according to the latest market sizing. Moreover, Salesforce has the largest share of this market dwarfing its closest competitor by a factor of 3.

With over 160,000 customers worldwide and 7 million active Salesforce users, it’s no wonder that this market has so many requirements for customers and opportunities for developers. The big question is how to find the right developer for your project.

We’ve taken the liberty of outlining some broad guidelines that should help you find your ideal Salesforce Partner.

1. Location, Location, Location!

One of the biggest advantages of Salesforce is its cloud-based implementation. A cloud-based implementation makes for far fewer worries in terms of an immediate requirement for developers to be onsite and gives you the freedom to choose the best partner irrespective of geography!

2. Incredible Credibility

Make sure that your prospective partners have the necessary Salesforce credentials and more importantly ensure that their skills that are appropriate for your particular project. Every Salesforce project has its own required skillet. A Marketing Cloud expert working on a Health Cloud implementation could be a recipe for disaster so ensure that you choose wisely.

3. The Value of References

While choosing a prospective Salesforce Partner, take a closer look at some of their previous implementations. Try to speak to some of their clients and get a sense of their work ethic as well as their overall value as an organization. Due diligence could be the difference between a successful, fruitful partnership and one plagued by lapses in communication.

4. User Experience is Everything

The strength of Salesforce is in its ability to be customized to suit the needs of any situation, quickly and easily. The best Salesforce partners possess extensive UX/UI experience that can help companies execute your plan precisely as you see it. Stay away from development companies that try to bundle design as an afterthought as UI/UX design requires specialized tools and approaches.

5. Train, Adapt, and Evolve!

Organizational change management and training are vital in the process of successfully adopting and implementing any new Salesforce application. Having the expertise to adapt and configure each individual implementation as well as the resources to educate individuals within their organization is one of the easiest paths to sustained Salesforce success.

6. Easy, Intuitive Integration

Make sure that your partner can handle the integration of CRM data with as little effort as possible. It is absolutely critical that you address data validation and quality issues at the start of a Salesforce integration project. Technology is constantly changing which makes partners who allow you to integrate your data without a fuss worth their weight gold.

Follow the guidelines above and you’re unlikely to go wrong when it comes to choosing a Salesforce implementation partner that is just right for you.

Want to know more? Write to us at and we’d be happy to answer any questions you might have.

Read other Extentia Blog posts here!

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