Extentia at TrailblazerDX 2022
It was an incredible experience for Jim Kinlan, Partner Success Director at Extentia, to attend Salesforce’s TrailblazerDX 2022 conference, which was held in the famous city of San Francisco! #TDX22, the developer event of the year, was a wonderful opportunity to interact with the Ohana in person, while exploring Salesforce’s latest innovations through workshops and demo sessions led by industry experts.
The conference was well attended and was largely unmasked as the pandemic has entered a milder phase. There were hundreds of technical sessions, product demos, expert-led workshops, and hands-on learning. One rare piece of swag that was more prevalent this year was the golden hoodie - reserved for the most elite trailblazers. All other attendees received the still coveted black hoodie. As always, Salesforce provided an exciting musical event with the band Weezer on Wednesday evening to complement all of the learning.
The focus at TrailblazerDX is that Salesforce is working diligently to bring together four platforms: Salesforce, MuleSoft, Tableau, and Slack. The last three of these platforms were highly touted and highly valued acquisitions. Calling it “a new era of automation”, Salesforce is working to unify each of the developer experiences, and leverage Flow automation across all these major elements of the Salesforce platform.
Here were the key announcements at TrailblazerDX:
Salesforce Flow will be integrated with Slack, MuleSoft, and Tableau. Salesforce is putting a lot of resources into this low code effort and it seems to have a momentum of its own, perhaps accelerated by the worldwide skill shortage.
A new Salesforce platform for Slack promises far greater integration between Salesforce and Slack. Two new capabilities include the new Flow in Slack and the Apex SDK for Slack.
The Anypoint Code Builder for MuleSoft - this new integrated development environment will also give access to a library of building blocks for common API integrations.
New Tableau Embedded Analytics will allow developers to embed Tableau analytics into their applications. Additionally, Tableau will be integrated with Salesforce Flow.
An improved Trailblazer.me profile will now allow you to add credentials for MuleSoft, Tableau, and Slack in addition to those for Salesforce.
These new announcements should brighten the horizons of both Salesforce users and developers!
However, all of these new announcements and capabilities are occurring under difficult worldwide labor shortages. Hence one of the biggest challenges of Salesforce is to accelerate the usage of low code capabilities or to “do more with less”.
All this comes shortly after Salesforce completed their FY 2022 which ended 1/31/2021 with $26.49 Billion dollars in sales. It is projecting over $32 Billion dollars in sales this year which indicates a revenue increase of over 5 Billion dollars in sales. That sales increase is equivalent to the total 2021 sales of another software company, Workday.
Workforce challenges notwithstanding, the business potential is tremendous! It will be interesting to see how everything balances out in the months ahead and we believe that Salesforce will find innovative ways to continue to grow, thrive, and create opportunities for all its stakeholders.
Extentia has over a decade of experience across various clouds, including Sales, Service, Marketing, and Experience Cloud, with a strong focus on Health Cloud, Salesforce Industries Health, and Financial Services Cloud implementations. As Salesforce certified PDO Experts, Extentia has proven expertise in Salesforce's security review processes and works with ISVs across the globe to define, wireframe, develop, package, and list products on the Salesforce AppExchange.
Extentia's team strives to deliver value to customers consistently with experience-centric transformation, design-led solutions, and Customer 360 implementations, with a particularly impressive track record in building Salesforce solutions with Lightning Web Components (LWC), Tableau CRM, Heroku, and third-party integrations.
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