• Sanchita Bhat, Marketing Manager

How to Build a Successful Digital Transformation Strategy

To build an effective digital transformation (DX) strategy that catalyzes business growth, it’s important to first understand the concept. In our previous post, we explained how DX is about bringing radical changes in business processes to enhance the overall performance and value delivered to customers and why it matters to businesses. With a clear understanding of the concept, businesses must consider some critical aspects before swinging into devising a robust, effective, and simplified DX strategy.

In 2020, almost every business, across the globe, is under pressure to implement technology more effectively while adapting to a new normal — and adopting a DX strategy is a critical part of that strategy.


Building an Effective Digital Transformation Strategy

To keep up with the speed, severity, and scale at which the world is growing, it’s important to be agile and flexible – be able to pivot operations, build a culture of resilience, and be fiercely upfront to organizational changes. Having a strong technology foundation is the stepping stone for a DX strategy that is conducive to meaningful business outcomes.

  • Understand your existing business fabric – the current processes, operations, resources, strategies, and more. Define the right expectations to ensure effective planning and follow reliable processes that work towards measurable outcomes.

  • Construct a long-term, multi-phase plan – break the desired outcome and classify it into smaller pockets. Work with leadership to construct a realistic roadmap that uses technology as a platform to deliver exceptional experiences to your users.

  • Integrate technology into operations and processes – DX is not about technology in isolation, but about the assimilation of technology with processes. Leverage the power of tech and reengineer processes to align with the defined and desired outcome.

  • Build for experiences and outcomes – adopt the customer-first approach. Pay attention to how your products communicate with users and craft processes that ensure long-lasting and satisfying experiences for users.

  • Monitor progress analyze the outcome based on pre-defined goals, and effectively communicate the development in terms of success, failure, and learnings.

  • Realize the power of iteration – expect feedback and iterative cycles, rinse, and repeat.

Digital Transformation with Extentia


With innovation, creativity, engagement in our DNA, we possess the right mix of experience and expertise, backed by a domain agnostic experience, and technology-centric process. Our end-to-end capabilities combine the power of tested processes and tools that deliver faster-than-ever results. With a long-term view to deliver against business objectives, our consulting approach builds on problem-solving and goes beyond merely delivering code.


We help businesses realize their DX goals by leveraging our expertise across domains – consulting, design and experience, engineering, deployment, and managed services. We work with organizations, beginning with the understanding of what ‘digital’ means to them, brainstorming with them – to identify and refine their requirement, chalk out their DX strategy, and reach the defined outcome.


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