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  • Writer's pictureNisha Sashidharan, Head of Marketing

The Future of the Automotive Industry Through the Tech Lens

The automotive industry is dynamic, and the future of the automobile industry is even more so. More companies are interested in marketing their vehicles as legitimate lifestyle products. As new and exciting futuristic technology comes to market, established players flock to adopt them to stay ahead of competitors. Some technologies have even become essential to the operation of an automobile. 

Future of the Automotive Industry

The automotive industry is reshaping the industry. What is ahead? Let us look at what the auto industry can expect from technology over the next few years.

More Fuel-Efficient Rides

New ways to reduce fuel consumption have emerged through hybrid and electric vehicle propulsion technologies. EVs are already helping reduce fuel costs by reducing fossil fuel consumption. The new-age electric vehicles are far more efficient than the conventional ones. They are far more environmentally friendly, with less fuel consumption and far less carbon dioxide emissions. Autonomous driving systems also have enormous implications for fuel efficiency. From low-speed or idle modes to electric Stop/Start technology — the combined use of hybrid EV technologies can have a meaningful impact on fuel consumption. 

Predictive Vehicle Technology

For decades, automakers have been using radar and other sensors to detect objects and traffic in front or behind vehicles. Innovative technologies, however, are improving these systems to help drivers avoid hazards without human intervention. These technologies range from adaptive cruise control systems that automatically adjust the speed of a vehicle to reduce the risk of a collision to automated parking systems that can park a car autonomously. Systems like lane-departure warnings and lane-keeping assist can help drivers stay within their lanes. These systems can assist drivers, improve the safety of highways and parking lots, and even help reduce traffic congestion. Less experienced drivers or those impaired by fatigue or a medical condition will have much more comfortable and convenient rides. 

Automated Driving

Automated driving systems are already being implemented in cars sold today. These automated driving systems can independently steer, accelerate, and brake a vehicle. Adaptive cruise control can automatically adjust the speed of a vehicle to reduce the risk of a collision. Autonomous vehicles are not only a convenience for drivers, but they are also an important safety feature. These systems improve the quality of travel by avoiding hazards on the road. These capabilities can make driving safer and more efficient, potentially reducing traffic congestion. The combined use of these technologies could lead to mass reductions in vehicle miles driven. 

Electric Mobility

The automotive industry is evolving rapidly across the entire sector. It has been driven by automotive 4.0, which continues to introduce new possibilities for digital transformations in cars or any other vehicle that uses electricity as part of its function - such as buses! Electric vehicles are already widely available. And New technologies are leading to more widespread adoption of EVs. New battery technologies are being developed that make it possible to build smaller and lighter EVs with more advanced features. New charging networks are also being deployed, making it possible for more people to charge a car at home or workstation. These advances are pushing EVs closer to practicality for most people. They are becoming more financially accessible and less dependent on external factors like the weather or the presence of a charging station. According to the most recent yearly Global Electric Vehicle Outlook, sales of electric cars doubled in 2021, reaching a new record of 6.6 million, with more currently sold each week than in all of 2012.

Safety

Vehicle security tech is rapidly evolving to assure better passenger safety. Modern technologies are making vehicles safer and more challenging to break into. New systems, such as those that use machine learning, are already available that prevent crashes and make cars more secure. Techs like automated driving could drastically reduce the number of vehicle-related accidents. Some sensors can detect when a driver is falling asleep or otherwise impaired. These technologies are being implemented in new and existing models and are difficult to hack. 

Connectivity

Previously, connectivity was restricted to GPS and Bluetooth. However, with the rise of autonomous vehicles, connectivity is becoming a critical part of the automotive experience. Connecting your vehicles to your smartphone has become extremely easy. Connected cars now provide many features and benefits, from navigation to entertainment. Modern technologies, like LTE-M and 5G, will bring the automobile revolution. This connectivity is pushing towards a "smart city" model where vehicles connected to the city's digital grid provide traffic management, environmental monitoring, and other services. As autonomous cars become popular, there will be greater demand for connectivity. You will soon be able to safely talk to your friends or attend a video meeting while riding your self-driving car. Autonomous vehicles will also open new opportunities for manufacturers to develop modern technology like ride-sharing services and telematics.

Cars-as-a-Service

The future of car rental services is now in a driverless Uber-style service that will save you time, money, and hassle. All without having to worry about finding an available driver! The adoption of autonomous driving technologies could lead to the emergence of a new type of mobility service. Cars could be rented or leased by the hour or the day, and these "on demand" cars will be delivered to the location, allowing users to ride them to the destination. Modern technology means cheaper rates for riders as well; this automobile revolution has the potential to change how we think about getting around. Imagine how your vacations or business trips will change, not to mention how helpful this will be during emergencies.

All these technologies are paving the way for the future of the automobile industry. As the industry continues to change, new ways of experiencing the world will be introduced, and the ways we journey will continue to evolve. Extentia’s blogs explored how automotive technologies pave the path. We hope you find it helpful; stay tuned for more exciting content!


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