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  • Writer's pictureNisha Sashidharan, Head of Marketing

Unlocking the Power of Big Data Applications Across Industries

What New York Times initially coined as a buzzword over a decade ago has now become crude oil in innovation. Big Data no longer falls under emerging technologies; instead, it has become a necessity for enterprises. If you have been following our recent blogs, you would understand what Big Data is and its fast-paced evolution.

Today we will explore its applications across industries and how it will enable businesses to generate a revenue of over $68 billion by 2025. The investment in Big Data applications is steep, but it opens a world of opportunity for organizations to uncover valuable insights and gain an advantage over their competitors.


With an estimated 18% market share in 2021, the BFSI sector has been an early adopter of Big Data, leveraging it to enhance customer experience, reduce costs, and make informed decisions. With the increasing number of digital transactions, the BFSI sector generates massive amounts of data for predictive analytics and fraud detection.

Telecomm and IT Domain

Telecom and IT industries are facing immense pressure to provide more efficient solutions to their customers, enabling them to grab a 14% market share in Big Data analytics. Big Data applications in this sector include network optimization, experience management, and marketing analytics to understand behavior and preferences through customer data.

Retail and Consumer Goods

Retail companies have quickly adopted Big Data use cases to achieve a competitive edge. By analyzing purchase patterns, retailers can also optimize their inventory management, reducing waste and maximizing profits. The retail and consumer goods industry is no longer just playing the guessing game; it’s all about data-driven decisions now.

Government and Defense

Intelligence analysis, risk assessment, and decision support are the areas where world governments are aiding their defense operations through Big Data use cases – whether economic data or political data – from multiple sources, including social media, satellite images, and other intelligence sources, to gain insights into threats and challenges.

Media and Entertainment

Gone are the days when the media and entertainment industry relied on gut feelings and assumptions. Today, it is providing a wealth of information that has transformed operations in this industry. With Big Data analytics, media and entertainment companies can now understand their audiences better and create content that appeals to them.


Take Statista’s word for it. As per a recent survey, 21% of respondents in the manufacturing space have implemented Big Data analytics. In the Industry 4.0 era, businesses aim to enhance predictive maintenance, supply chain, and process optimization by analyzing machine performance, energy usage, and quality control data.

Healthcare and Life Sciences

Did you know that Big Data analytics can help identify high-risk patients before they fall ill, predict disease outbreaks, and help researchers develop new treatments? With an estimated 2.5 quintillion bytes of data generated daily, healthcare industries are making leaps to improve patient outcomes, reduce costs, and revolutionize medical research.

Transport and Logistics

With the explosion of data from e-commerce platforms, the transport and logistics sector has an unprecedented opportunity to leverage Big Data use cases to streamline operations. For example, by analyzing data from shipping routes and delivery times, companies can optimize their schedules, reducing costs and increasing delivery speeds.

Real Estate

It's no surprise that real estate companies that use Big Data analytics have a higher closing rate than those that do not – thanks to informed decisions. By the end of this year, the global Big Data analytics market in real estate is expected to reach $1.5 billion. Not to forget, such real estate companies have a competitive edge of up to 20%.

Energy and Utilities

Imagine a power plant increasing its production by 0.00001% because you just turned on a light. Energy and utility providers can now predict consumption patterns, identify inefficiencies, and forecast future demand to achieve a more sustainable future. With such growth, Big Data analytics will continue to transform this industry.

Travel and Tourism

Pack your bags and grab your passport because the travel industry can predict what we want before we know it. Airlines can predict flight delays, and hotels can anticipate our room preferences. In fact, according to a recent study, the Big Data analytics market in the travel industry is expected to hit $10.7 billion by the end of 2023.

The Future is Here, and This is Just the Tip of the Iceberg

Big Data analytics has revolutionized how businesses operate – from allowing organizations to make informed decisions, increasing efficiency, and staying ahead of the competition. Big Data has changed multiple industries, from banking to healthcare, providing insights and predictions that would have been impossible just a decade ago.

While Big Data applications may seem like the answer to all problems, it is not a silver bullet. In some industries, Big Data is still in its infancy, and organizations are still figuring out how to use it effectively for operations. So, get ready to dive deeper into the world of Big Data as we explore the technologies, benefits, and challenges in our next blog.

Read other Extentia Blog posts here!

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