A comprehensive report, providing an understanding of emerging experience design trends in the Automotive industry.
The much-anticipated Experience Design Trends Report for Automotive 2025 was launched recently at XEN LAB PNQ in Pune, India. Experience Strategy Lead Saranic B opened the event with a contextual introduction, setting the tone for the unveiling. The Merkle AMER Leadership Team officially presented the report, emphasizing its global relevance and strategic importance for the automotive industry.
Drawing on in-depth research, industry insights and real-world expertise, our report gives leaders a clear pathway to innovation and competitive edge.
Unlike previous editions, this year’s report stands out by covering trends across multiple segments within the automotive industry, including electric vehicles (EVs) and two-wheelers. It features around 14 automotive trends, 5 EV-specific trends, and 19 insights from the two-wheeler sector, along with actionable strategies.
A sincere thank you to the core contributors who played a key role in bringing it to life:
Saranic B, Snehal S, Kareena S, Aashish M, Gauri S, Jui S, Nitin K, Melinda R, and Ifrah K. We also thank our leaders, Pradnya Salvekar, Gopinath Krishnamurthy, and Sandeep J Shridhar, for their valuable guidance and support.
Key Highlights from the Report:
This report explores the automotive industry’s evolution from transactional sales to experience-led engagement, emphasizing the growing demand for personalization, intuitive digital interfaces, and seamless integration.
It offers in-depth insights into the electric vehicle (EV) segment, focusing on how infrastructure, performance expectations, and environmental considerations are influencing consumer decisions, and how businesses can overcome current adoption challenges.
The report also examines the two-wheeler segment with a global lens, analyzing regional trends across the UK & EU, ANZ, India, China, Americas, Middle East, Africa, and APAC.
Along with key trends, the report also provides a clear roadmap with actionable strategies to help organizations lead with experience and drive growth.
Download the full report here.
Connect with us to explore how these findings can be tailored to your business needs with our Trends Alignment Workshop. Designed to help you align your digital strategy with the latest market experience trends, this workshop focuses on future trends, strategic alignment, and quick course correction when needed.
About Merkle
Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1 (443) 542-4000 or visit www.merkle.com.
About Extentia, a Merkle Company
A global technology and services firm that helps clients transform and realize their digital strategies. With a unique Experience Centric Transformation approach, Extentia’s ground-breaking solutions are in the space of mobile, cloud, and design. The team is differentiated by an emphasis on excellent design skills that they bring to every project. Focused on enterprise mobility, cloud computing, and user experiences, Extentia strives to accomplish and surpass their customers’ business goals. The company’s inclusive work environment and culture inspire team members to be innovative and creative, and to provide clients with an exceptional partnership experience.
