Experience Design Trends
Automotive Sector | 2025
Navigate the Road to the Future
Download the report now to explore the experience trends shaping the future of the automotive industry, in 2025. Offering insights into the emerging trends of the automotive industry and how businesses can prepare, adapt, and lead; this report is your guide to future-readiness.
At Extentia, a Merkle Company, our Experience Studio team specializes in future-focused innovation. Drawing on in-depth research, industry insights and real-world expertise, our report gives leaders a clear pathway to innovation and competitive edge.
Why We Created This Report?
The auto landscape is navigating a seismic change. It’s no longer just about the vehicle’s specifications or price labels; it’s about crafting seamless digital experiences, where personalized interactions and intuitive touchpoints guide customers through every step of their journey, from discovery to purchase and beyond.
As the automobile industry shifts to meet evolving consumer expectations, experience design is leading the charge. Innovations like virtual showrooms, augmented reality-based vehicle customization, and AI-driven recommendations are transforming how customers explore, select, and connect with vehicles. These digital touchpoints aren’t just added perks; they’re becoming essential for brands aiming to stay relevant and competitive in a market.
This shift is also clear in the field of electric vehicles (EVs) and two-wheelers. Both sectors highlight the growing need for digital solutions that facilitate decision-making, enhance customer experiences, and simplify ownership.
So, what’s the way forward?
It’s all outlined in our Experience Design Trends Report for Automotive 2025.
What You’ll Discover?
More than just trend identification; our report also provides actionable strategies to adapt to these trends.
Explore how the automotive world is moving from transactional sales to experience-led engagement. The growing demand for flexible vehicle ownership and smarter safety features is reshaping experience design by emphasizing personalization, ease of use, and seamless integration. Flexible ownership models require intuitive digital interfaces for managing subscriptions, while safety features need to allow for real-time interaction, ensuring a smooth, proactive, and user-centric experience.
In the EV space, our report unpacks how expectations around infrastructure, performance, and environmental impact are shaping consumer choices, and how businesses can break through the current roadblocks to accelerate adoption.
For two-wheelers, our study goes one step further, analysing shifts across regions including the UK & EU, ANZ, India, China, Americas, Middle East, Africa, and APAC. From micro-mobility trends and connected experiences to emerging cultures around leisure and premium biking, we decode what’s next and what it means for businesses on the ground.
More Than Trends, We Tackle the Challenges Too
The report also brings attention to the challenges stalling progress, whether it’s inconsistent dealership experiences, limited EV charging infrastructure, or inefficiencies in service delivery. Understanding these pain points is the crucial first step toward crafting experiences that address them.
Why It Matters Now
Mobility is becoming more human, more digital, and more dynamic than ever before. Consumers want control, clarity, and comfort, not just a ride from point A to B.
This report is for businesses that are ready to:
Connect at every stage of the journey, beyond the point of sale
Reevaluate the approach to offering and experiencing ownership
Make safety and sustainability integral to their entire experience
Bring together digital convenience and real-world connections
Design EV and two-wheeler journeys that are clear, affordable, and future-ready
Download the latest Experience Design Trends report now!
Don’t Miss Out!
Join other industry leaders who are already using these insights to succeed. Download the latest Experience Design Trends report now!
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