Business Challenge
A leading automotive conglomerate with multiple subsidiaries faced challenges in consolidating customer data across its diverse systems.
Merkle Solution
We developed an integrated solution for leading automotive company using Salesforce Marketing Cloud and Data Cloud to create a unified Customer 360 profile across multiple subsidiaries. This platform enhances personalized, multi-channel marketing communications, supports targeted segmentation, and optimizes customer engagement by delivering actionable insights, all while augmenting the Dealer Management System (DMS) with unified profile data.
Impact
- Hyper personalized experience to customers leading to increase in customer engagement
Technology
- Salesforce Data Cloud
- Salesforce Marketing Cloud
