As the SAP Business Technology Platform implementation partner, Extentia, a Merkle Company, was proud to be recognized together with Parle as the winners of the prestigious SAP ACE Awards 2025 in the “BTP Innovation Champion” category, a remarkable repeat victory following their win in the same category last year.
This year’s ACE Awards saw 230+ project entries, out of which 50+ were shortlisted, and around 23 projects received the coveted award, sharing the stage with Big 4, tier-1, and tier-2 SAP partners. Standing tall among these, Extentia and Parle showcased how BTP-led innovation can unlock true operational agility and business transformation.
A Year of Impactful Innovation
Following last year’s successful digitalization of wholesaler onboarding, Extentia and Parle expanded their innovation footprint by delivering an advanced suite of BTP-powered solutions, designed, developed, and deployed in under a year. These capabilities transformed how Parle’s frontline teams, wholesalers, transporters, and partners operate daily.
Leveraging the design thinking methodology of SAP AppHaus, the collaboration focused on human-centered design principles to enhance experience, efficiency, and decision-making.
Key Solutions Delivered
1. Parle-1 & Partner-1 Mobile Transformation
The earlier onboarding module was re-engineered into a swift, intuitive native mobile experience, significantly improving user adoption and reducing onboarding cycle times.
2. Transport (TP) Bidding Module
A transparent and digital bidding system that empowers transporters to submit, track, and compare logistics bids, helping Parle drive cost efficiency and process accountability.
3. MandiPulse – Real-Time Market Intelligence
A mobile-enabled feature capturing live commodity prices directly from the field, enabling teams to take quicker, data-driven pricing decisions.
4. Activity Hub – Mobile Workflow Engine
A centralized approvals platform built on SAP BTP that allows managers to act on SAP ECC/S/4HANA requests instantly via mobile alerts, accelerating business workflows like never before.
This solution delivered remarkable results, including
- 100% increase in digital data capture
- 90% reduction in turnaround time
- 80% decrease in manual effort
- Improved onboarding speed, better insights, and seamless automation to streamline operations across the ecosystem
A Shared Win
This accomplishment is a testament to the collaborative commitment of Parle Biscuits and Extentia to build scalable, future-ready digital capabilities. We wholeheartedly congratulate Parle Biscuits Pvt. Ltd. on this prestigious recognition and are proud to be a trusted partner in their innovation journey.
About Merkle
Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.
About Extentia® Information Technology
A global technology and services firm that helps clients transform and realize their digital strategies. With a unique Experience Centric Transformation approach, Extentia’s ground-breaking solutions are in the space of mobile, cloud, and design. The team is differentiated by an emphasis on excellent design skills that they bring to every project. Focused on enterprise mobility, cloud computing, and user experiences, Extentia strives to accomplish and surpass their customers’ business goals. The company’s inclusive work environment and culture inspire team members to be innovative and creative, and to provide clients with an exceptional partnership experience.
www.extentia.com
