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Celebrating Milestones: Extentia Turns 25!

Extentia celebrates 25 years of innovation and excellence at the annual party. 

Pune, India, April 12, 2024 
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Extentia, a leading global technology consulting and software development company, celebrated its 25th anniversary with a grand annual party on April 12, 2024. The event marked a significant milestone in Extentia's journey of innovation, collaboration, and excellence. 

Hosted at the prestigious RWITC, Pune, the annual party brought together Extentians, clients, partners, and friends to commemorate 25 years of success. From dazzling dance performances to captivating shows by each House, the evening was a showcase of talent, creativity, and camaraderie. Attendees also enjoyed a sumptuous spread of food and beverages, fostering connections and creating lasting memories with countless photographs and fun props.


The event featured a diverse range of activities, including a Dhol Tasha performance, a Ganesh Vandana dance invoking blessings for the evening, a performance by the company’s support staff (Maushis), and an all-inclusive Flash Mob that had everyone dancing along. 

Extentians across departments are part of six different ‘Houses’ that participate in the yearlong Extentia Premier League (XPL) tournament. This year, like every year, the tournament ended with House performances that reflected the unique culture, creativity, and spirit of Extentia. House Spartans were crowned the winners of the tournament, with House Royal Brigade as the runners-up. 

As part of its commitment to social outreach, Extentia supports a Sakaar cause each year through a raffle fundraiser. This year, the company revisited its first ever Sakaar cause, girl education, supporting its oldest partner, Friends of Children (FoC), who have been with them for an incredible 15 years. FoC works tirelessly towards the empowerment of students in rural Maharashtra, providing financial assistance to college-going youth to complete their higher education. 

Speaking of milestones, Umeed Kothavala, Extentia’s Director & Chief Experience Officer, remarked, "We're celebrating 25 years today, and it's easy to think of 25 years as being this 'milestone,' this end of an incredible journey. But really, the way I look at it, it’s the start of an even more incredible 'next 25 years.' And what's amazing and gratifying to me is that we will be doing it with an extended family that will include our colleagues and friends at Merkle and dentsu, many of whom have joined us this evening. I look forward to the next 25 years, carrying on and keeping close to us that which has made Extentia unique. Let's not change our values, let's not dilute what has been part of our DNA, but let's learn to integrate, let's be part of this grander success, this opportunity that lies ahead of us!" 

Jim Butler, Americas Head of Experience & Commerce, Merkle, said, "Two years ago, I helped introduce the news that these two businesses (Extentia and Merkle), two great companies, were coming together. I thought it was special when it happened, and I know it's special now. What we've seen over the last couple of years, is everything that we believed was there — an amazing culture, a set of capabilities that’s outstanding, and we're really, really happy to be part of the family here. 25 years is an amazing accomplishment, and I'm really honored to be here as your guest." 

Extentia's annual party celebrated the company's achievements and welcomed the global Merkle and dentsu family to come together and celebrate the vibrant, growing, and inclusive community with Extentians. As Extentia looks forward to the next chapter of innovation and growth, the Annual Party served as a reminder of the values guiding the company for 25 remarkable years. 


The company looks forward to more get-togethers in the future with their fellow Extentians and extended Merkle and dentsu community. 


About Merkle 

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit


About Extentia® Information Technology 

A global technology and services firm that helps clients transform and realize their digital strategies. With a unique Experience Centric Transformation approach, Extentia’s ground-breaking solutions are in the space of mobile, cloud, and design. The team is differentiated by an emphasis on excellent design skills that they bring to every project. Focused on enterprise mobility, cloud computing, and user experiences, Extentia strives to accomplish and surpass their customers’ business goals. The company’s inclusive work environment and culture inspire team members to be innovative and creative, and to provide clients with an exceptional partnership experience. 

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