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  • Nikita Vashisht, Sitecore Specialist

SUGCON India 2024: A Transformative Journey in Sitecore Excellence

SUGCON India 2024

SUGCON (Sitecore User Group Conference) India 2024 was a grand celebration of Sitecore excellence, offering a unique opportunity for Extentia to collaborate, network, and stay updated on the latest trends and technologies in the Sitecore community. Here’s a recap of the event:

Networking and Collaboration

SUGCON brought together over 250 participants, including Sitecore partners, customers, marketers, and developers from across the globe. This provided a platform for Extentia to engage with industry peers, share insights, and forge valuable connections. The community dinner on the first day further facilitated networking, allowing attendees to build relationships within the Sitecore ecosystem.

SUGCON India 2024

Knowledge Sharing and Learning

The conference featured a variety of sessions focused on Sitecore's new technologies and innovations. These sessions provided deep insights into the latest developments, helping Extentia stay ahead of the curve in digital experience management. Key sessions included:

  • Opening Keynote by Roger Connelly: Updates on Sitecore’s strategy and innovations, emphasizing the importance of AI and the transition from a CMS to a composable DXP.

  • The Age of Generative AI: Insights into the impact of AI on various industries and strategies for leveraging this technology.

  • Future of DXP: Discussion on how brands are using Sitecore and AI to enhance digital experiences.

  • Mobile Application with Sitecore XM Cloud: Demonstrations on developing personalized mobile applications using Sitecore XM Cloud.

SUGCON India 2024

Insights into New Technologies and Innovations

One of the key takeaways was the emphasis on Sitecore’s strategic innovations and AI integration. This set the stage for understanding the platform’s transition from a traditional CMS to a more flexible and powerful composable DXP.

Enhancing Mobile Application Development

A particularly valuable learning experience was the practical demonstration of developing personalized mobile applications using Sitecore XM Cloud. This showcased the potential for creating customized user experiences, directly applicable to Extentia’s work in mobile development.

Advanced Tools and Methodologies

Exposure to cutting-edge technologies like Retrieval Augmented Generation (RAG) highlighted methods to enhance the relevance and accuracy of data queries. This technique can significantly improve search results, providing Extentia with powerful tools to enhance its solutions.

Hands-On Workshops and Certifications

The event featured workshops and certification opportunities, such as the XM Cloud Certification Workshop and Exam. Over 50 individuals participated, gaining hands-on experience and validating their skills. This is an excellent opportunity for Extentia’s team to enhance their expertise and gain recognized certifications.

Exposure to Cutting-Edge Technologies

Sessions on new technologies like Retrieval Augmented Generation (RAG), hyper personalization, and AI-powered assistants provided insights into advanced tools and methodologies. For instance, the session on using RAG with Sitecore Search showcased how to ground GPT queries with contextual data, a technique that can be highly beneficial for enhancing Extentia’s solutions.

Strategic Insights and Future Directions

Sessions like "Elevating Digital Experiences with XM Cloud" and "The Future of Developer Experience" offered strategic insights into the future of Sitecore development and the evolving landscape of digital experiences.


By attending SUGCON India 2024, Extentia not only enhanced its expertise but also positioned itself strategically to leverage the latest advancements in Sitecore technology. The knowledge gained and connections made during the conference will undoubtedly contribute to Extentia's continued success in the digital experience landscape.

Read other Extentia blog posts here!

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