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  • Writer's pictureNisha Sashidharan, Head of Marketing

The Future Role of Business Intelligence

Business intelligence (BI) collects, analyzes, and reports on business data, helping executives, managers, and other employees make informed decisions. BI aims to help businesses improve performance by understanding operations. Over the past decade, BI has undergone several changes as modern technologies have emerged and companies continue to demand more sophisticated tools.


In this article, we will explore the role of BI in the future of businesses. We will also dig deep into some of the most popular BI tools and their features.

What Is Business Intelligence?

Business intelligence (BI) is a technology-driven process that collects, organizes, and analyzes data, helping companies make better business decisions. The goal of BI is to give organizations a competitive edge by providing insights that can be used to improve business performance. Various BI tools and techniques are used to identify trends, pinpoint opportunities, and track and monitor KPIs. We can see that the future of business is changing with the help of BI. It helps organizations make better, faster, and more informed decisions.

In the past, companies relied on intuition and experience to make decisions. Today, data is the new currency, and BI is the key to unlocking its value.

The Different Categories of Business Intelligence Tools

Data warehouses store data in a centralized location and allow users to access the data using SQL queries. Data mining tools help users discover patterns and relationships in large data sets. Report generation tools enable users to generate reports based on data from data warehouses. OLAP tools help users analyze data from multiple dimensions.

Business intelligence tools can be used to support a variety of decision-making activities. This includes market analysis, customer segmentation, product development, and resource allocation. Many BI tools are available in the market, and the right tool for your organization will depend on your specific needs and goals.

Some of the most popular categories for BI tools available are,

  1. Data visualization

  2. Data mining

  3. Predictive analytics

  4. Reporting tools

Top Business Intelligence Tools in the Market Many business intelligence tools are available on the market, but not all are created equal or contain similar specifications. Here is some of the top but not an exhaustive list of business intelligence tools that you should consider using in your organization,

  • Tableau: A popular data visualization tool that helps users see and understand data.

  • Qlik: A BI platform that enables organizations to make better decisions by providing them with easy access to data.

  • Sisense: BI tool that helps organizations visualize and analyze complex data sets.

  • Looker: Looker is a data analytics platform that allows users to explore data and find insights.

  • Microsoft Power BI: Power BI is a tool from Microsoft that helps organizations visualize and analyze data.

BI is Changing the Future of Business

Business intelligence is playing an increasingly key role in the future of business. As the world becomes more data-driven, companies need to be able to collect, process, and analyze data to make informed decisions. BI tools and techniques are constantly evolving to meet these needs.

Some of the most important trends in business intelligence include:

  1. Real-time data processing

  2. Self-service BI

  3. Cloud-based BI

  4. Predictive analytics

Real-time data processing is essential for businesses that need to make decisions quickly. Such as in the case of e-commerce or financial trading. Self-service BI entails how companies can allow their employees to access and analyze data. This is without having to go through IT departments or data analysts, reducing the time and resources required to get insights from data. Cloud-based BI provides businesses with a flexible and scalable way to store and process data. Predictive analytics uses data (historical data) and machine learning tweaks and algorithms. The combination of both is used to predict future trends.

These BI trends are changing how businesses operate and giving them a competitive advantage. Companies that can adapt to these technologies will be well-positioned for success in the future. Incidentally, the global business market of BI in 2020 was merely 8.8 billion dollars which soared up to 24.05 billion dollars in 2021. Around 52% of software companies and 50% of finance companies use BI tools.

Business intelligence is a rapidly growing field with much potential for the future. Businesses can use many different tools and techniques to get insights into their data. Moreover, a few key trends are emerging in BI technology, such as the use of AI and ML, the rise of data science, and the increasing importance of real-time data. Businesses that want to stay ahead of the curve need to be aware of these trends and how they can be used to their advantage. The future of business intelligence is exciting and full of possibilities.


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