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Extentia’s Latest Webinar Explores ‘The Human Edge in the Age of AI.’ 

Bridging AI and Humanity: Insights from the company’s latest webinar 

Pune, India, January 30, 2024 
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Extentia, a leading global technology consulting firm, recently hosted a thought-provoking webinar titled "The Human Edge in the Age of AI." The webinar, held on January 30, 2024, explored the intersection of Artificial Intelligence (AI) and human resilience in today's rapidly evolving digital landscape. 


Led by seasoned AI enthusiast Arijit Mallick and mental fitness expert Mark Luckey, the webinar provided attendees with actionable insights and practical strategies for embracing AI while preserving the human touch. From navigating AI adoption challenges to fostering a resilient mindset, participants gained valuable perspectives on thriving in the age of AI. 


During the interactive session, Arijit and Mark discussed key topics such as attitudes towards AI transformation, strategies for starting the AI familiarization journey, and the mindset required to navigate the AI revolution. Attendees also had the opportunity to engage in a lively Q&A session, where they received personalized advice and guidance from the speakers. 


"We believe that the true potential of AI lies in its ability to augment human capabilities," said Arijit, reflecting on the webinar's overarching theme. "By embracing AI while staying true to our core values and humanity, we can unlock new opportunities for innovation and growth." 


Mark echoed this sentiment, emphasizing the importance of mental resilience in harnessing the power of AI. "In a world where technology is advancing at an unprecedented pace, cultivating resilience is more important than ever," he remarked. "By prioritizing self-care and maintaining a healthy relationship with technology, we can navigate change with confidence and purpose." 


Key Takeaways:  

  • AI Evolution: The session began with a quick walkthrough of the rapid evolution of Generative AI, reshaping internet search, content creation, and data analytics across various formats. Immediate impacts on customer interactions, sales, and content generation for marketing and sales were discussed. 

  • Benefits and Risks: The benefits of heightened productivity, efficiency, and job satisfaction were highlighted, along with a cautionary note on authenticity and content quality.  

  • Challenges in Adoption: Arijit advocated for a tailored approach to AI adoption, outlining Extentia's three-step strategy: acclimatize, adapt, and accelerate.  

  • Mental Resilience: The significance of individual resilience was brought up, urging awareness of AI advancements, effective interruption management, and the importance of setting boundaries for screen time.  

  • The Human Edge: Both panelists agreed on the closely interlinked relationship between humans and AI. They emphasized the importance of responsible adoption, continuous learning, and the preservation of human values in the future.  

As Extentia continues the conversation on digital transformation, the "Human Edge in the Age of AI" webinar serves as an example of the company's commitment to fostering knowledge-sharing and innovation. Arijit and Mark's insights provide a compass for navigating the evolving landscape of AI, empowering organizations and individuals alike. 

To know more about Extentia’s AI initiatives, write to us at 

About Merkle    

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit 


About Extentia® Information Technology    

A global technology and services firm that helps clients transform and realize their digital strategies. With a unique Experience Centric Transformation approach, Extentia’s ground-breaking solutions are in the space of mobile, cloud, and design. The team is differentiated by an emphasis on excellent design skills that they bring to every project. Focused on enterprise mobility, cloud computing, and user experiences, Extentia strives to accomplish and surpass their customers’ business goals. The company’s inclusive work environment and culture inspire team members to be innovative and creative, and to provide clients with an exceptional partnership experience. 


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